Keywords and how Content is King

Keywords don’t need to be thought of as a “technique” your web developer uses whenever you add a new webpage, or when you add a new Google Adwords campaign. If there are specific words (keywords), that are meaningful to your prospects and clients, I suggest you should use them everywhere!

Content Is King

When you include strategic keywords that support your customers’ needs, core competencies, and organizational values (as an example), your reader will ‘internalize’ your message much more quickly. Because your content becomes more relevant to your readers, your brand reputation will be enhanced even faster. The added bonus is that search engines like Google notice and rank keywords within copy very high (this is called organic local search engine results), and this helps you get found when prospects are searching for the type of content you are providing.

Here’s where you can use keywords:

  • Website, Brochures and Advertising
  • Email Messages (not searchable by Google of course)
  • Social Media profiles and Blogs
  • Conversations and Voice Messages

Imagine work being easier. Imagine work being more productive.

Happy communication and email writing. 

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About Bruce Mayhew
Bruce Mayhew is a Leadership Coach, Keynote Speaker and Corporate Trainer who builds strong client and co-worker relationships that give clients a competitive advantage. Our training and development programs include: ■Generational Differences ■Effective Business Email Writing ■Email Etiquette ■Phone Etiquette ■Behaviour Event Interviewing (BEI) ■Mindfulness ■Using Linkedin to Build Client Relationships ■Objective Setting Made Easy

2 Responses to Keywords and how Content is King

  1. Some great points, Bruce. And don’t forget using them in blog posts! Having content and words that are on point as well fresh new content on a regular basis are a couple reasons why blogs are often highly ranked in Google searches.

    Congratulations on the new blog!

  2. Pingback: LinkedIn: The Largest Professional Social Network « Bruce Mayhew Blog: Business Communication

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