Keywords and how Content is King
March 24, 2011 2 Comments
Keywords don’t need to be thought of as a “technique” your web developer uses whenever you add a new webpage, or when you add a new Google Adwords campaign. If there are specific words (keywords), that are meaningful to your prospects and clients, I suggest you should use them everywhere!
When you include strategic keywords that support your customers’ needs, core competencies, and organizational values (as an example), your reader will ‘internalize’ your message much more quickly. Because your content becomes more relevant to your readers, your brand reputation will be enhanced even faster. The added bonus is that search engines like Google notice and rank keywords within copy very high (this is called organic local search engine results), and this helps you get found when prospects are searching for the type of content you are providing.
Here’s where you can use keywords:
- Website, Brochures and Advertising
- Email Messages (not searchable by Google of course)
- Social Media profiles and Blogs
- Conversations and Voice Messages
Imagine work being easier. Imagine work being more productive.
Happy communication and email writing.
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www.brucemayhewconsulting.com I’d enjoy reading your comments on this post.
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