Email Is Great For This – Not Great For That
March 27, 2011 2 Comments
Knowing how to build your email is important. Even more essential is knowing when an email is the appropriate mode of communication – unfortunately, this is often overlooked. Here are some of the risks to consider.
Email is great for distributing agendas and attachments, making appointments or confirming decisions. It’s also a very efficient way to reach out to more than one person.
Email is not great for communication like discussing intricate problems, sharing sensitive information or resolving conflict. It’s too one-dimensional to allow everyone involved to fully explore complex situations like brainstorming sessions or to effectively manage the subtleties of demanding situations.
Even if you use exceptional email etiquette and email structure, communication problems cause difficulties and errors that can negatively impact your business success and profitability in the short-term and long-term. If you’re not careful your email may result in lost business, an HR crisis or worse – a PR crisis.
Be careful where and when you use it. Sometimes even the most professional email is not the right solution. One strategy to enhance communication is to pick up the phone – even if you are the receiver of an email ‘discussion’ that you know would be better served with a conversation.
The reality is that conversations often build better business relationships and usually will take less time. Better relationships often equate to more referrals, more testimonials and more profitable services purchased.
Sometimes an email is not the best solution.
Happy communication and email writing.
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