April 7, 2011 1 Comment
How many languages can you speak? Can you speak, read and write them fluently?
Our communication options have increased dramatically over the last 2o years. I can still remember when touch-tone telephones at home were a big deal – and they took a good 10-15 years to catch on.
In 2010 Apple launched the iPad. In Spring 2011 they launched the next generation iPad with competitor tablet products from BlackBerry, Motorola, Hewlett-Packard, Lenovo and Dell hot on their heels.
Compared to the touch-tone phone (who knows the stats on that), it’s estimated that there will be 45 million tablet sales in 2011 and 70 million tablet sales in 2012 – worldwide. Wow!
So today, besides still speaking over the fence with our neighbours we are able to phone (from anywhere almost), text, IM, email, fax (still), Skype, PIN and who knows what other electronic means of communication we will be able to use before long. All that to say – we are becoming e-llingual.
1. able to communicate in multiple e languages fluently (example Social media, QR codes, and traditional email) 2. expressed or written in multiple e-languages
But how good are we at being heard – and understood? Technology is making communication easier than ever. The problem is how and when we’re using this technology. Being e-lingual doesn’t only mean using multiple communication avenues, it means using the right resource at the right time based on the needs and ease of use of your clients / prospects.
As I mention in my blog post One-to-One Conversation: RIP, sometimes we don’t make the effort to get out of our chairs or pick up the phone. Other times we use technology to hide.
Whatever the case, exceptional communication experiences are always possible. Furthermore, we owe it to our personal and professional brand reputation as well as the competitive success of the organizations we work for to make sure we are fully e-lingual.
Happy communication and email writing.
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www.brucemayhewconsulting.com I’d enjoy reading your comments on this post.
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