Email Subject Line: Write A Great One
April 18, 2011 8 Comments
Every day the average business person reads and writes 50 to 200 email… and hopefully every email message has a subject line. Used correctly, there’s no question that email is a cost-effective way to build profitable client relationships.
- Keep your email messages from going directly to the junk file
- Get your email messages read – ever
- Get your email messages acted on in a timely manner
Unless you are President Obama, I can guarantee that if you don’t have a powerful, relevant subject line your email message is not being read and acted on by everyone you would like.
Increase Your Email Open Rates
If you don’t convince your target audience to open your email, the time you spent writing your message will have been completely wasted. So, here are 4 tips on how to write a great email subject line.
Include the purpose of the project or email. For example: ‘Mayhew Artwork’ or ‘CMA Tradeshow’ helps identify the client and the project. This technique also helps the receiver track the history of the project and file the message in their Inbox or Project File.
Include a call to action in your subject line. For example: ‘Mayhew Artwork: Approval Required’ tells the receiver exactly what they need to do. If they are familiar with the project mentioned, it’s likely they can also estimate the time they’ll need to invest.
If they wrote just ‘Artwork’ that tells the reader very little.
Keep your email subject line as short as possible, but still informative. There are many good reasons to do this, but the easiest to relate to is that more and more people are using smart phones. If a smart phone is used it’s likely only nine to fifteen characters may be viewed.
Some iPhones are now displaying more of your subject line.
Write your email subject line after you’ve finished drafting and editing your message. I promise this is the best way to write a great subject line. Not sold? Consider how difficult it is to write a powerful executive summary before your proposal is finished.
Email Subject Line Summary
Your email subject line should be short, tell the purpose of your email and help the reader decide if they’ll open it now or later. A great subject line will also give readers insight into what they’ll be responsible to do.
Now, go write some great subject lines.
Happy communication and email writing.
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