First Impressions Are Important When You Email.

First ImpressionDon’t worry – I don’t live in a dream world and neither do you.

While first impressions can be made in as little as three seconds, we’ve all received email messages that are void of purpose and break countless email etiquette and business etiquette rules. The unfortunate result is a less than stellar first impression.

The whole point of effective business email writing is not to make an email message look pretty – it’s to do ALL of the following three things:

  1. Clearly express whatever the message or information you need to share (or receive)
  2. Write email in a way that makes the reader WANT to read and respond
  3. Enhance your personal & corporate brand and reputation

As the song from Canadian rock band Trooper goes, ‘A 3 dressed up as a 9, you’re only wasting my time’… or in the case of an email – the time of the people the writer is trying to engage.


Whether you are a student, an entrepreneur or an employee, the following are three email tips you can start practicing to help you go beyond good sentence structure when email writing.

  1. Before you start writing, clearly define your objective
  2. Before you hit send make it easy for the reader to do what you want them to do
  3. Be polite

These email tips will help you make a great first impression every time you write by showing your audience you know what you’re doing and will not… waste their time. These steps will also help you keep your first impression.

Happy communication and email writing. 

Click here to join our priority list of people who receive our latest Business Communication blog posts.

If you enjoyed this post we think you’ll like:

Bruce Mayhew Consulting facilitates courses including Business Writing, Email Etiquette, Time Management and Mindfulness. Bruce Mayhew on Canada AM

Give us a call at 416 617 0462. We’ll listen. Click on the image to the right to watch us on Canada AM. I’d enjoy reading your comments on this post.

Bruce Mayhew Consulting

I’d enjoy reading your comments on this post.

Don’t forget to Subscribe…

About Bruce Mayhew
Bruce Mayhew is a Leadership Coach, Keynote Speaker and Corporate Trainer who builds strong client and co-worker relationships that give clients a competitive advantage. Our training and development programs include: ■Generational Differences ■Effective Business Email Writing ■Email Etiquette ■Phone Etiquette ■Behaviour Event Interviewing (BEI) ■Mindfulness ■Using Linkedin to Build Client Relationships ■Objective Setting Made Easy

I’ll enjoy reading your thoughts and your experiences.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: