Increase Productivity By 15% Or More!
August 4, 2011 10 Comments
- Enhanced brand recognition
- Improved corporate and employee reputation
- Greater customer, supplier and employee satisfaction
Email occupies approximately 90% of most office / business communication. If 15% of your email messages don’t get read or answered you’re wasting 12 days of your valuable time each year.
Similarly, if you have to write one more email to 15% of the requests that come to you (because your co-worker didn’t write a clear message), you’re wasting 12 days of your valuable time each year (and they are also wasting their time).
Even if only 5% of your email messages don’t get read or answered you’re still wasting 6 days each year. Worse yet – you now have to lower your productivity even further by following up. Argh!
If Email Doesn’t Increase Productivity – What’s Wrong With It?
Nothing. It’s not email that’s broken – it’s how we communicate.
Most organizations haven’t yet invested in employee training on how to express their core values and to communicate effectively. This is true for phone conversations, voicemail and even face-to-face conversations. Employee training is an investment that can pay for itself in less than 2 months.
Instead employees communicate in small sound-bites… often confusing and annoying others with unintended sharp tone, fragmented thoughts and their volume of messages without considering phone etiquette or email etiquette. We also don’t:
- Consider our audiences needs
- Ensure our message clearly achieves its objective
- Make sure we’re not inadvertently offending the recipient
All these things train our audiences to be non-responders.
In just a few hours an Effective Business Email Writing Training teaches how to increase productivity through enhanced structure, best practices and email etiquette! Phone etiquette training can help even further.
Example: A Conservative Loss of 12 Days of Productivity
I’ve said in other blog posts that email is perceived as free but it’s far from that. Besides the opportunity lost from wasted time and money, there is:
- The cost of the actual infrastructure to your organization is expensive
- The expense of the time other employees spend listening to or reading poorly constructed email messages
- The cost to your brand reputation (difficult to calculate – but nevertheless real)
We would be much more thoughtful and effective if each email message or phone call cost $5.
What’s the next step?
Three things are important to easily create fast, effective and well branded communication that build stronger relationships and earn more revenue… every time.
- Know your core values and articulate them within your messages
- Define your needs & your audiences needs
- Learn email etiquette and phone etiquette and how to structure your communication
Don’t settle. As I mentioned, employee training can easily pay for itself in less than 2 months – and then you’ll be able to invest that 15% of lost productivity back into your company.
Make marketing strategy, exceptional communication and core values part of your training requirement. Improve how the people in your company are communicating.
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Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.
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