An Email Edit: The Best Way To Protect Your Reputation.
August 17, 2011 3 Comments
A quick email edit is one of the best things you can do to improve your reputation.
You don’t need to be an email expert. If you send 50 to 200 email each day (and most people do), you could be destroying your personal and corporate reputation faster than you expect. From a client relationship perspective, how many are you losing… not to mention the negative impact on your productivity?
With over 90% of office communication being done via email, the personal and professional impression you make is largely based on the courtesy and professionalism of your email messages.
Want more proof an email edit is valuable to business success? In an earlier blog post I estimated the average person loses 12 days of productivity every year – not to mention opportunity lost or time spent following–up on the email messages people have ignored or deleted. Much of this is avoidable with an investment of just a few seconds.
So, what’s a quick email edit you can make to improve a
client relationship? Here are a few ideas.
Email Errors To Avoid:
- Subject Line: Never leave the subject line blank – or vague.
- Personalize: Use the recipient’s name in the message to put your reader at ease.
- Objective: Get to the point immediately. Your readers are as busy as you are… and as many as 75% of your audience may now be reading email via a mobile devises.
- Long Email: Sure content is king, but long email are most likely going to be ignored or deleted… so keep them short.
- Punctuation: Structure your messages so they are easy to read and easy to respond to.
Be Sure You Also Do This:
Your readers will see you as a professional (so will your boss), if you always support your organizational values. For example, if ‘Customer Delight and Reliability’ are two company values, use your email as an opportunity to let them know you’re available to help (but please don’t make it a part of your canned email signature). Being approachable is one of the best things you can do to gain people’s trust and respect.
Effective business writing can have a direct (positive or negative), impact on your reputation and your productivity. A quick email edit will swing everything in your favour. Every email you send is an opportunity for you to promote and market the best of you and your organization.
You don’t need to be an email expert to decrease your email errors. In just a few hours we work with your whole office to turn every email into a client relationship tool – helping your staff become part of the solution.
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Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.
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