Ferrari’s New Email Policy: Send Email To Fewer Staff
July 5, 2013 4 Comments
“From now on, each Ferrari employee will only be able to send the same email to three people in-house,” as per a statement on the Ferrari website on or about July 4, 2013.
“The injudicious sending of emails with dozens of recipients often on subjects with no relevance to most of the latter is one of the main causes of time wastage and inefficiency in the average working day in business,” said the statement explaining Ferrari’s new email policy.
So the question is… “Is Ferrari’s email policy the right move?”
I was interviewed on Global TV recently on this very topic. (Click the Video link to watch)
Certainly overuse of the To: and Cc: is a large drain on resources at every company, especially if employees are Cc’ing everyone to protect themselves or show their bosses they are busy and on-top of their projects. However, Ferrari might be making a communications mistake if:
- Staff are using Cc: correctly, which means using Cc: as an FYI that the reader can read later when they have time
- Staff are using email correctly, as the information and confirmation tool it was meant to be (not a collaboration tool)
But, considering their statement and the bold move from Ferrari, I doubt staff are addressing their email correctly. In fact, staff in most companies have never been taught time saving email etiquette. My concern for Ferrari is that this rule still has not taught staff the right thing to do – and just as importantly… why it’s the right thing to do.
Limiting internal addressing to “three people in-house,” as stated in Ferrari’s new email policy can still have negative impact on efficient communication and productivity. I believe that the best way to fix email challenges is not be imposing rules of what people can’t do – but to teach them the best way to do their work. I find it’s always better to lead with a carrot than a stick.
Most employees – especially Generation Y (Millennials), are very open to on-the-job training if they feel it will give them new / improved skills, help them in their jobs and be good of the company (all of which happen with email etiquette training). In addition, study after study demonstrate that on-the-job training is a greater motivator and improves employee loyalty better than cash… which means that when companies invest in their employees, employers are able to spend less money and get a more productive and more loyal employee (win-win).
Bonus: When companies increase their employees skill base they can positively impact the whole teams:
- Time Management
- Quality / Responsibility
- Relationship – with each other and their clients
It’s hard to get all that from a policy that puts restrictions on the way people work.
There are many different communication tools available today than there were even a few years ago, and companies need to show their employees how to use them. For example companies need to (should), incorporate time management, productivity and communication tools like email, instant messaging, video conferencing, Facebook, as well as collaboration software such as Live Meeting and Skype… and face to face meetings and phone conversations. All of these tools have a rightful place in a productive, successful company.
Teach employees how to make a difference. Empower employees, respect employees, have fun and give them choice.
Click here to join our priority list of people who receive our latest Business Communication blog posts.
If you enjoyed this post we think you’ll like:
- 2 Things Great Business Stories Have
- How To Avoid Using The Word ‘But’
- Email Etiquette: Should You Reply To My Email?
- Mindfulness At Work
- How to Hire And Retain Millennials
- 7 Habits of Highly Effective People: Habit 1
Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.
Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.
Give us a call at 416 617 0462. We’ll listen.
Click on the image to watch us on Canada AM.
I’d enjoy reading your comments on this post.