Business Stories Can Be Simple And Effective

April 8, 2015 is a Day of Pink, when people around the world are encouraged to wear pink.

The idea of a pink day is to celebrate diversity and show support for those who are (or have been) bullied or who have felt discrimination.

Demonstrating that telling an effective story doesn’t need to be complex or expensive, one Toronto police officer dyed his hair pink, with a pledge to keep his hair pink for a week if his post was re-tweeted 1,000 times.

Started Off Smallish

The campaign started off small, where in advance of April 8 he tweeted out that if he received 200 retweets he would colour his hair pink. We can be happy that Officer Watson (PC8430), reached his 200 retweet goal.

The next request was for 500 retweets. If he reached that goal he would post pictures of his pink hair.  Thankfully he reached that goal as well.

PC8430

PC8430: Officer Watson

Then It Went Big

On the morning of April 8, and with much fanfare PC8430 dyed his hair pink… and the news channels and social media took off. Officer Watson put out a pledge that he would keep his hair pink for a week if his post was re-tweeted 1,000 times.

Officer Watson: PC8430 Toronto Police Department

Officer Watson: PC8430 Toronto Police Department

His post was re-tweeted – even by Toronto Mayor John Tory (a personal thumbs up to the police officer, the police department and Mayor Tory).

At the time of this post the photo has far exceeded its 1,000 retweet request and has attracted attention from radio, TV, newspaper and of course social media proving business stories can be simple and effective.  For example, this Toronto story was just picked up the New York Daily News.

Well done to everyone involved.

Bruce Mayhew Consulting facilitates courses including Email Etiquette, Time Management, Multigenerational Communication and Mindfulness.

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Give us a call at 416 617 0462. We’ll listen.

Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.

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About Bruce Mayhew
Bruce Mayhew is a Leadership Coach, Keynote Speaker and Corporate Trainer who builds strong client and co-worker relationships that give clients a competitive advantage. Our training and development programs include: ■Generational Differences ■Effective Business Email Writing ■Email Etiquette ■Phone Etiquette ■Behaviour Event Interviewing (BEI) ■Mindfulness ■Using Linkedin to Build Client Relationships ■Objective Setting Made Easy

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