Leadership: A Leaders Responsibilities Have Changed: Part 1

Being a leader isn’t glamorous or easy. Changing your leadership style is even more difficult… but the rewards of both are immense.

If you are an individual or a company, your leadership qualities and leadership style are essential if you are going to survive and thrive. Stats show that half the companies in the S&P500 are different from 1999 (Source Sam Ro). Said another way, the world is changing around us and longevity demands our leaders promote responsible change and keep their teams adapting.

Leader TrainingLets think back a few years when Blackberry (Research In Motion), was leading the smartphone market. Many Leadership Coaches agree that Blackberry’s leaders had become comfortable that their main core competency (their security protocols), would continue to lead market demand. Then Apple innovated the market and gave mobile users new features like cameras, an ipod, touch screen, useful apps and high-definition for movie watchers and gamers. Almost overnight Blackberry became one of the smallest players in the mobile market.

Apple, a company known for a non-traditional approach to almost everything focused on customer delight, not how to keep doing the same thing and maximize existing revenue. Apple won because their leaders and by extension their employees looked at tomorrow and built a solution for tomorrows customer. Apple leaders gave their employees the freedom to look at what individuals were doing within their lives and explore solutions. By doing this Apple leaders and employees did far more than maximize existing revenue – they created a whole new revenue stream. HOOYAH!

This is a good segue into one of the key things leaders need to do.

Put Your Customer And Employee Needs First

Before you think about maximize existing revenue or cost cutting to increase ROI, are you preparing for what customers will want tomorrow? How can you make life better for them? When you make life better people see value, and when they see value they will buy your stuff.

The world is going to be different tomorrow!

Not only are customer needs changing, employees’ wants and needs are changing… really quickly. So, your leadership qualities and leadership style also has to change if you want to survive.

Great companies run on great employees. Products don’t think or make themselves – and they don’t innovate themselves.

Innovation happens in months not years, and to keep up leaders need their employees to grow, contribute, innovate and collaborate. Todays leaders need to create a vision and instead of telling their team what to do and how to get it done, todays leaders / mangers are successful when they empower their team and remove roadblocks.

Great leaders have learned how to hire and motivate great employees… and stay out of their way.


Customers want great products. Employees want to be proud, contribute and get better/learn.

Doing the same thing and/or just putting in more hours isn’t going to… work; it’s not 1958. So, how do companies attract, motivate and retain promising employees who build great customer solutions? How do companies prepare employees to be tomorrows leaders? The simple answer is to invest in leadership training and leadership development for todays leaders – and tomorrows leaders.

Happy leadership and communication.

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Bruce Mayhew Consulting coaches leaders and facilitates business etiquette courses including Business Writing, Email Etiquette, Time Management and Mindfulness.

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About Bruce Mayhew
Bruce Mayhew is a Leadership Coach, Keynote Speaker and Corporate Trainer who builds strong client and co-worker relationships that give clients a competitive advantage. Our training and development programs include: ■Generational Differences ■Effective Business Email Writing ■Email Etiquette ■Phone Etiquette ■Behaviour Event Interviewing (BEI) ■Mindfulness ■Using Linkedin to Build Client Relationships ■Objective Setting Made Easy

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