Return On Investment From Investing In Email Etiquette Training

I was recently asked what Return On Investment (ROI), a client might receive from investing in my Email Etiquette Training.

The quick answer is that I’m confident that my Email Etiquette Training conservatively gives the average professional more than 6 extra days of productivity per year. If participants see me speaking at a conference it may be a bit less – or if they experience me in a customized corporate training environment it may be a bit more.

Depending on the employees’ responsibilities, this result can have a tremendous impact on training ROI; not to mention how it improves their professional relationship, brand reputation and efficiency.

Let me show you how I come to my 6 productive days conclusion.

My Hypothesis: Saving 6 Days, 15 minutes at a time

Studies demonstrate the average business professional spends approximately 90% of their time writing and reading business email. I’ve seen first-hand that learning to write better email well helps participants get more done in less time, and it helps organizations and individuals improve their reputation by:

  • Writing / formatting messages in a professional manner
  • Getting to the point – quickly / learning how to bottom-line messages
  • Getting and giving all the information that is required – when it is needed
  • Not having to send multiple email asking for information that hasn’t been received
  • Not being misunderstood as bossy, rude or hostile
  • No longer clogging up their managers inbox by overusing To… Cc… and Reply All…
  • And more…

I’ve studied how participates in Email Etiquette Training can save between 15 and 30 minutes per day. But, let me be conservative here and say they only save 15 minutes a day (or 1 hour and 15 minutes per week), of extra productivity.

The average American works approximately 1,700 hours per year. Based on an 8-hour workday, that equals 42.5 weeks per year, (when considering vacation, statutory holidays, sick days etc.). Saving 1 hour and 15 minutes per week for 42.5 weeks gives us 53.13 recovered / saved hours per year (3,187.56 minutes). That equals more than 6 additional – more productive days per year… per employee.roi-from-professional-development-training

What If Email Training Saves 20 Minutes Per Day?

If email etiquette training saves 20 minutes per day (an extra 5 minutes), employers will enjoy nearly 9 days of additional productivity per year… per employee… almost 2 free weeks of productive work.

Conclusion: Email Etiquette Training Return On Investment

Email Etiquette Training is a Win for the employee, a Win for the department and a BIG WIN for the organization overall. The additional 1, 2 (or more), weeks of productivity per year has no cost – other than the training. Chances are, any training costs will be recovered within the first week simply in additional productivity and added brand value / reputation.

Happy communicating, mentoring, motivating… and training.

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Bruce Mayhew Consulting facilitates courses including Email Etiquette, Time Management, Leadership, Generational Differences and More…

Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.

Call us at 416.617.0462.

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Email Etiquette For Every Office And Every Employee

Few employees and even fewer offices have benefited from the investment of email etiquette training… even though email is the preferred choice of business communication. Unfortunately, and as most of us have learned the hard way, the penalty of poor communication can range from an embarrassing mistake and a few hours of wasted work to potentially much worse.

Even tech savvy Millennials and Generation Z who will soon account for 50% of the workforce have received little to no email etiquette training at school.

So to help with this up-hill battle, I’d like to share 4 Tips from my email etiquette training workshops that are very popular.

Email Etiquette For Every Office And Every Employee: Tip 1

Say Hello, Good morning, Good afternoon and Good-bye.

One of the most common complaints about email is that the writer is bossy or rude even though the email message was not meant to be. One of the easiest solutions to make an email sound respectful AND professional is to say Hello, Good morning, Good afternoon.Email Etiquette For Every Office

When we talk face to face we never start without saying hello. Email etiquette follows the same rule.

The same approach works when you close your messages. Be sure to say Good-bye, Thanks Bruce or if a very formal email use Sincerely.

Email Etiquette For Every Office And Every Employee: Tip 2

Be brief and choose your words carefully.

Most of us are good at writing brief email (too brief sometimes), but one thing we are guilty of is not thinking about our readers needs / knowledge when we write. We don’t mean to – we’re just busy.

Unfortunately, if we don’t consider our readers needs and how much experience they have, even your closest associate is going to have to make assumptions… and this opens the door for mistakes, loss of time and reputation, higher costs and many more problems.

Also be careful of using jargon and acronyms as they may further frustrate your readers.

Email Etiquette For Every Office And Every Employee: Tip 3

Write great subject lines using 5 – 8 words.

Great email subject lines will get your email noticed and answered quickly.

Would you read a magazine article that had a vague title? NO!  So, considering we receive approximately 100 – 250 email each day, the best way to help your readers prioritize, read and file your messages is by writing great email subject lines.

Email Etiquette For Every Office And Every Employee: Tip 4

Use a font and salutation that is approved by your organization.

Consistency is critical to your brand and customer experience. If it wasn’t, every Tim Horton’s store would look different – but they don’t. So, make sure you’re using the preferred font, font size and font colour your company style guide outlines.

Also, when it comes to your salutation follow the company style guide structure. Does the salutation include the company logo? What phone numbers should be included (some number should ALWAYS be included).

Email Etiquette For Every Office And Every Employee Conclusion

Email occupies as much as 90% of most offices daily communication because it is widely accessible, easy to use and a terrific record of a ‘conversation.’

With email etiquette training you can spend less time writing messages while also improving your personal and professional brand.

Happy communicating and business email etiquette for your office.

Click here to join our priority list of people who receive our latest Business Communication blog posts.

If you enjoyed this post we think you’ll like:

Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.

Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.

Give us a call at 416 617 0462. We’ll listen.

Bruce Mayhew on Canada AM

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I’d enjoy reading your comments on this post.

Three Ways Email Subject Lines Are Like Newspaper Headlines

If you want your email to be noticed and answered quickly, think about your email subject lines as being a lot like newspaper headlines or great advertising headlines. If you want to improve your personal and professional reputation… same thing… think about your email subject lines as being a lot like newspaper headlines or great advertising headlines.

Ask any newspaper editor, advertiser or marketer… it’s commonly agreed that the headline is responsible for as much as 90% of the success of a story or advertisement. Consider:

  • Great headlines make us look… and they entice us to read it, want it and/or buy it.
  • We ignore bad headlines.

Same holds true for your email subject lines and that’s why they’re one of the most important parts of your email.

When Should You Re-write Your Email Subject Line?

One, two or three word email subject lines might be common, but they are often the least effective. Try to land in the 5 to 8 word area; if you write one, two or three word email subject lines it’s a clue to re-write. Good Email Subject Lines

Three Ways Email Subject Lines Are Like Newspaper Headlines

Every newspaper headline is meant to get your attention and make you want to read the story. Advertisers and marketers write headlines that entice their readers and promise something useful. So, when you write your email subject lines, think like a newspaper editor, advertiser or marketer. Do these three things:

  1. Think of keywords and integrate those keywords and phrases into your email subject line.
  2. Readers love lists: Using numbers makes your writing memorable and also manages everyone’s expectations.
  3. Be specific: Help your reader see how they’ll use what you’re giving them / telling them. Don’t make them guess.

Good Email Subject Lines Example:  Two Objectives To Add To Soft Skills Training

Bad Email Subject Lines Example:    Soft Skills Training

Or

Good Email Subject Lines Example:  One Quick Question for Mayhew Etiquette Training

Bad Email Subject Lines Example:    Question: Mayhew Etiquette Training

250 Reasons Why You Should Bother

Most business people write 100 to 250 email each day. That translates to 100 to 250 chances you – and everyone in your department has to make a great impression… or make a mediocre / bad impression.

Small changes will make a big impact to your personal and professional brand.

What’s good for your Email Subject Line is good for your Business Plan or Proposal.

You have to sell yourself and your work all the time.

Headings are used to label important sections and subsections of our business documents. Whether people are reading your document the first time – or going back to re-read important sections, it’s important to make it easy for your reader to see the value and think Yes Yes Yes all the way through it.

Great headings will help you keep the attention of the people you need to impress, and great headings will help make your business plan or proposal relevant and meaningful.

Last Idea On How You Can Juice Up Your Subject Lines and Headings

  1. Write them last

Conclusion:

Your company might spend lots of money running ads in newspapers, on street-level billboards, social media sites and an endless list other places. That expense is seen as an investment… they are opportunities for great headlines to make positive impressions and build your brand reputation.

Don’t lose the opportunity to make an impression in places where you have the greatest control and that cost you the least amount of money.

Happy communication and email subject line writing. 

Click here to join our priority list of people who receive our latest Business Communication blog posts. If you enjoyed this post we think you’ll like:

Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.

Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.

Give us a call at 416 617 0462. We’ll listen.

Bruce Mayhew on Canada AM

Click on the image to watch us on Canada AM.

I’d enjoy reading your comments on this post.

The Need For Email Etiquette Training

What is the need for email etiquette training? Truth is, most participants tell me “I wish you would train all of the people I work with.” 

Email Etiquette Training

Image courtesy of FreeDigitalPhotos.net

In most businesses, over 90% of communication is via email. So it’s easy to imagine that our email etiquette and email writing habits impact our success.

I’m sure you agree, good service makes us feel good; we have a positive emotional reaction. Poor service frustrates us and might even make us angry; we have a negative emotional reaction. Thankfully, most of us are attracted to positive emotional reactions.

The same goes for email communication. We have an immediate emotional reaction to every single email we receive. Test yourself using the email in your inbox. As you scan your inbox I bet you go through a range of split second emotions like:

  • “Ugh!” feeling defensive, “Another bossy email from Bob. He’s so rude.”
  • “Ugh!” feeling impatient, “Betty rambles on and on – it takes so long to figure out what she is trying to say.
  • “Ah!” While feeling energized, “A message from Sue – she knows how to get to the point – I’ll do this now”.

How many times each day do you feel:

  • Defensive
  • Confused to what is wanted
  • Happy to help
  • Like you want to ignore that persons message – again
  • Other…

Business communication is just like walking a path where unseen land mines can go off at any moment and do irreparable damage… if we are not careful. Email etiquette training shows employees how to position their messages so their email builds personal and corporate brand value because they:

  • Are Easy To Read
  • Get To The Point Quickly
  • Are Easy To Understand
  • Are Easy To Respond To

That’s why there is a need for email etiquette training. And because we never took Email 101 or Introduction to Email Writing at college or university. We were never taught how to communicate in this strange, electronic… and now smartphone driven environment.

Still Not Convinced Of The Need For Email Etiquette Training?

Fact 1.

Your employees represent your company’s core values and professionalism to your customers, suppliers, vendors and other employees.

Fact 2.

According to a Harvard University study, it takes eight subsequent positive encounters to change a person’s negative opinion.

Fact 3.

People are more likely to talk to their peers about bad experiences than good experiences.

Fact 4.

Email etiquette rules and being mindful of your business goals might protect you and your company from misunderstandings that might be costly, embarrassing or even lead to lawsuits.

Are your employees able to communicate effectively?

Image courtesy of FreeDigitalPhotos.net

Image courtesy of FreeDigitalPhotos.net

You don’t have to go in search of inner peace with your computer, however, it is important to your success that your employees communicate professionally; creating a positive experience… and positive emotional reactions every time.

Happy communicating, harmony and email etiquette training. Thank you!

Click here to join our priority list of people who receive our latest Business Communication blog posts.

If you enjoyed this post we think you’ll like:

Bruce Mayhew Consulting facilitates courses including Email Etiquette, Managing Difficult Conversations, Multigenerational Training, Time Management and Mindfulness.

Find answers to your Professional Development questions / needs at brucemayhewconsulting.com.

Give us a call at 416 617 0462. We’ll listen.

Bruce Mayhew on Canada AM

Click on the image to watch us on Canada AM.

I’d enjoy reading your comments on this post.

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